Chris DeMars of the Northwest Health Foundation shared some recent research from Lake Research Partners, a firm hired by the Herndon Alliance to help them craft effective messages regarding health reform. These are the specific words and phrases that (based on this research) resonate with Americans.
HEALTH CARE WORDS TO USE AND AVOID
USE / AVOID
Quality affordable health care / Universal coverage
American health care / A system like Social Security; Canadian style health care
A choice of public and private plans / Medicare for All
Sliding scale / Free
Prevention / Wellness
Smart investments; investing in the future / Inexpensive
Choice / Competition
Rules / Regulations
Guaranteed / Required
Giving people control; peace of mind / Government health care for all
Standard package; affordable health plans / Basic health care
Government enforcement/watchdog / Government health care; public health care
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Chris DeMars, MPH Program Officer
Northwest Health Foundation
221 NW Second Ave., Suite 300
Portland, Oregon 97209
Main: 503.220.1955 | Direct: 971.230.1292
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